Company Name

Revolutionizing VIP Hospitality Services with DAIMANI AG and SAP's Cloud Solutions

Revolutionizing VIP Hospitality Services with DAIMANI AG and SAP’s Cloud Solutions


Platform & system implementation




SAP Commerce Cloud









Case Study

The Client

You may find a dozen names in the VIP hospitality services sector. However, the name that emerged as a transformative force in this sector is DAIMANI AG.

Pioneering a real-time marketplace, DAIMANI AG offers VIP access to premier events such as musical, cultural, and sports events across the planet.

The operating model here is a White label business, which empowers event organizers with a broad range of marketplace features under their umbrella. In short, DAIMANI AG provides unparalleled services to its customers.

With such diverse solutions at hand, the worry of consolidation arises. To overcome that, DIAMANI AG leverages the strategic advantage of SAP’s Cloud Solutions.

  • A global portfolio of events featuring VIP hospitality and a digital ticket access pass for worldwide distribution.
  • An extensive range of customized services is offered for the in-the-moment purchasing marketplace.
  • Integration of transactional APIs with third-party interfaces, unified real-time data incorporation, and tailored white-label solutions.
  • Fused technologies that provide an unparalleled customer journey and rationalize the purchasing process.
  • A single platform for all the events and offers.
  • Immediate acquirement of all high-end VIP hospitality.
  • A centralized marketplace for all the VIP hospitality providers as well as customers.
  • Seamless supports 70 different currencies and 30 different payment methods.
  • Grow customer satisfaction exponentially with personalized offers.
  • End-to-end security and convenience for all the customers.
  • Consolidating and organizing scattered VIP hospitality services into an integrated platform through cloud technology.
  • Round-the-clock services on a global platform.
  • Strive to become a paperless operation.
  • We are posed with specific challenges, let’s list them out:
  • Need for a unified marketplace for VIPs seeking event tickets.
  • The goal is to deliver customers a single access point for the world’s most exciting experiences.
  • Aspire to establish a cloud-based platform that integrates event management, finance, and sales, addressing language and pricing barriers.

Key features that make SAP stand out.

For starters, SAP Cloud solutions have integrated and comprehensive capabilities, which is quite a handful. Apart from that:

  • We have SAP S/4HANA® for data back office and to integrate financial system processes.
  • For honest, real-time communication and customized experience, SAP offers SAP® CX solutions.
  • Want to design and enhance applications along the value chain? SAP Extension Suite is there for you.
  • Seamlessly achieve Source-to-pay and lead-to-cash workflows with the help of advanced capabilities in cloud integration and API management.
  • SAP Analytics Cloud for predictive analytics and business intelligence solutions.
  • For travel agency support and transportation management, we have Concur® Solutions by SAP.

Top customization of SAP

Commerce cloud for DAIMANI AG

Adapt the user interface to offer a customized experience according to the interests and profiles of VIP guests.

Personalized Pricing and Rebates

To increase the loyalty and satisfaction of VIP guests, use dynamic pricing schemes and special promotions.

State-of-the-Art Booking System

Upgrade the reservation system to meet the needs of VIPs, guaranteeing easy reservations and individualized attention.

Customer Retention Programs

Create and personalize loyalty programs with unique benefits and prizes just for VIPs.

VIP Concierge Integration

Integrate the platform with concierge services to handle unique requirements and offer VIP visitors individualized support.

Tailored Mobile App Experience:

Provide a unique smartphone app that lets VIP visitors make and manage appointments, get personalized alerts, and access only content.

CRM Integration Capabilities

Track and evaluate VIP encounters by integrating SAP Commerce Cloud with a feature-rich CRM system to provide targeted marketing and individualized communication.

SAP Marketing cloud for DAIMANI AG

Segregation of customer base

For VIP visitors, create sophisticated segments according to their profiles, interests, and actions.

Bespoke Content:

Adapt marketing materials to VIP attendees’ inclinations and passions.

Event Administration:

Incorporate event management tools to plan VIP gatherings and improve clientele.

Holistic Customer Insight:

Combine information from multiple sources to present a complete picture of VIP visitors.

On-the-fly Analytics:

Use real-time data to monitor the success of marketing initiatives targeted at VIP audiences.

Merging with CRM and Reservation Systems:

To consolidate client data and ensure booking and CRM systems integrate seamlessly.

Fusion with CRM and Booking Platforms:

Provide VIP-only features and notifications by creating a mobile application or optimizing the platform for mobile devices.

SAP Customer Data Cloud for DAIMANI AG

Personalized Membership Access Points:

Embedding the VIP Hospitality brand into registration and login pages improves the user experience and the brand’s overall perception.

Social Media Embedding:

Enabling social network login options makes VIP visitors’ registration more straightforward and provides valuable information from social profiles.

Approval oversight

Strong consent management assures adherence to privacy laws, fostering VIP visitors’ confidence in protecting and protecting their personal information.

Complete Profile Augmentation:

VIP visitors must fill out their profiles to improve personalization and enable the hospitality service to adapt services based on individual tastes.

One-Step Access:

VIP guests may easily access different services within the VIP Hospitality ecosystem without repeatedly logging in thanks to SSO capabilities, simplifying the user experience.

Choice Handling:

VIP visitors can express their preferences by creating a preference center, resulting in a more fulfilling and customized stay.

Robust Authentication Protocols:

Sensitive data is protected, and VIP visitor accounts are kept secure by implementing multi-factor authentication and other advanced authentication techniques.

VIPs Hospitality

Tailor-Fit Hospitality for VIPs:

Brand Styling:

Customize every aspect of the VIP experience, visually and aurally, to complement the company’s unique theme and brand.

Members-Only Access:

Personalize access levels and special privileges according to the precise requirements and preferences of the business and its VIP guests.

Tailored Bundles:

Provide specialized VIP packages tailored to business clients’ unique requirements and tastes.

Crafted Culinary Choices:

Tailor food and beverage offerings to meet VIP guests’ dietary preferences and requirements or align with corporate preferences.

Concluding Statement

The collaboration between DAIMANI AG and SAP Cloud Solutions, which uses cutting-edge cloud-based solutions and digital marketplace technologies, is poised to transform VIP hospitality services. This alliance promises to enhance customer experiences, unlock new opportunities, and overcome problems in VIP hospitality.

By incorporating SAP’s cloud capabilities, DAIMANI hopes to upend the conventional VIP hospitality market by providing unique and exclusive services. This alliance has bright prospects since cutting-edge technologies and individualized experiences are anticipated to propel the VIP hospitality industry’s growth.

Among the advantages are better client experiences, increased operational effectiveness, and the capacity to do predictive data analysis. Incorporating these technologies could, however, also provide difficulties, such as the requirement for thorough preparation, thought, and investment in personnel, infrastructure, and data security measures.

The alliance between DAIMANI AG and SAP Cloud Solutions has the potential to completely transform the VIP hospitality sector by providing a smooth, customized, and innovative approach to hospitality services.

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